Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points)
Millennials were 1 to be the next golden ticket for retailers. A 70 million consumers 2 between the ages of 18 and 34, this was the first generation of Americans to grow up with cell phones and the Web. Marketers could 3 them in numerous ways-tweets, Facebook pages-that were 4 when their boomer parents started out. " Marketers thought, 'Here come the Millennials, we're going to have an awesome time selling to them,"' says Max Lenderman, a director at ad agency Crispin Porter & Bogusky. "They were waiting for a 5 . Then comes the financial crisis, and all of a sudden the door has almost
6 in their face."
No group was hit harder by the Great Recession than the Millennials. Their careers are 7 . They hold record levels of education debt. And an estimated 24 percent have had to move back home with parents at least once.
That's bad news for the movie studios, clothing retailers, and home improvement chains that had hoped for better.Williams-Sonoma and Home Depot thrive on household formation-economist 8 for marrying, having kids, and buying a home-but many cash-strapped Gen Y-ers have put those modern rites of passage 9 hold. Twenty percent of 18-to 34-year-old respondents in a recent Pew survey said they had
10 marriage for financial reasons, while 22 percent put 11 having a baby for similar reasons.
12 this generation was always going to be a challenge. 13 into the Web's endless information and choices, Millennials are pickier and 14 brand loyal than their parents. 15 before the recession they craved authentic products-for example, buying shoes from Toms Shoes, which donates a pair to poor children for every one it sells. The Millennial 16 is "buy less and do more," says David Maddocks. "Boomers were about 17 , whereas this generation is about having enough." The 18 of the recession could make Gen Y even less acquisitive.
Gen Y's 19 could eventually hurt the luxury market, too, says Pam Danziger, president of research firm Unity Marketing. She says a 25-year-old who shops at Gap typically trades up to Nordstrom (JWN) , Saks ( SKS) , and perhaps Tiffany (TIF) decades later. But today, Danziger says, "We have a group of people who are seeking only to live within their 20 ."
1. [A] desired [B] supposed [C] appealed [D] demanded
2. [A] vaguely [B] crudely [C] roughly [D] coarsely
3. [A] reach [B] touch [C] connect [D] link
4. [A] unavailable [B] inaccessible [C] unacceptable [D] unaccountable
5. [A] prosperity [B] boom [C] bustle [D] gloom
6. [A] slashed [B] snapped [C] slapped [D] slammed
7. [A] stabilized [B] stalled [C] sustained [D] staged
8. [A] tongue [B] dialect [C] jargon [D] slang
9. [A] in [B] off [C] on [D] with
10. [A] rushed [B] passed [C] neglected [D] postponed
11. [A] off [B] on [C] down [D] forward
12. [A] Appealing [B] Hooking [C] Fitting [D] Flattering
13. [A] Indulged [B] Penetrated [C] Plugged [D] Lost
14. [A] not so much [B] much [C] less [D] more
15. [A] Since [B] Ever [C] Although [D] Even
16. [A] proverb [B] saying [C] motto [D] logo
17. [A] abundance [B] comfort [C] frugality [D] luxury
18. [ A] impact [B] impetus [C] implication [D] impulse
19. [ A] reluctance [B] thrift [C] banality [D] cowardice
20. [A] methods [B] approaches [C] ways [D] means